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Making the investment in life insurance

Published Date:

2 Minute Read

When it comes to financial planning, the first word to come to mind likely isn’t insurance; however, having the right insurance coverage should be one of the cornerstones of your portfolio. 

Understanding the importance of coverage

Life insurance is there for your family and loved ones in the event of a sudden passing. With coverage, your family will receive a lump sum. This amount will vary depending on your policy; however, the average coverage per household in Canada is $423,0001. This money can be used to help cover your mortgage, provide for your children’s education, or take care of your spouse in retirement. It’s been pointed out many times before: “Even the most solid investment and financial strategy can fall apart in the event of the untimely demise of a loved one. For that reason, most people look into getting a term life insurance policy when they get married and start a family”2.

Major life events make coverage even more important

Major life events are important triggers for purchasing coverage, so if you’ve experienced or will be experiencing any big life changes like getting married, starting a family, or buying a home, you should consider coverage. And more and more people are also starting to think and see life insurance as an investment, not just another cost. These products are “guaranteed to not lose value, and values don't fluctuate as unpredictably as some other types of investments can”3. Therefore, it’s not only a smart financial play but a safe one, too.  

How life insurance can fit with your pension

Another important justification for investing in life insurance is how it can work in conjunction with your pension. If you unexpectedly pass, depending on your pension, your spouse may only receive a portion of it. It might come as a surprise, but unfortunately, pensions aren’t always guaranteed in full. So, if you have a pension, make sure you review it and are aware of how much is guaranteed to your spouse. If your pension will not be transferred in full to them, they may not have enough to live comfortably in retirement.

Nobody likes financial stress at any time, but it can be particularly trying and taxing in retirement. We know that 32% of Canadians who are planning for retirement are concerned about their standard of living4. Having some life insurance coverage is a great way to supplement your other investments.


Are you now ready to make the investment and protect your loved ones with coverage? You can learn all about the benefits by speaking to a Licensed Insurance Advisor. They’ll help you determine the coverage amount that’s right for you and have your application completed in no time.

For more information or to book an appointment for life insurance through CAA Protect, you can call 1-800-709-5809 or book online.