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About CAA

Vision: To be a world-class member organization and lifestyle brand that builds value and service to others in everything we do.

Mission: We aim to be a trusted lifetime brand to our Members by making life a little better through value, innovation and excellent customer service. 

Promise: Our Members can confidently explore the world around them or just their own backyard because of CAA. 

The CAANEO Manifesto: 

  • We provide the trusted service and peace of mind that we want for our own lives – that’s why every employee is a CAA Member. 
  • We build trust through our actions, our words and our service to others. 
  • For us, CAA Membership is about making the most of life’s small pleasures and its great big adventures
  • We are proudly North and East Ontario and we show our authentic passion in everything we do. 

A Brief History of Canada's Oldest and Largest Member-Based Organization... CAA!

  • 2021: Launched the CAA Mobile Tire Service. Fast, affordable, and contactless seasonal tire-changing service - exclusively for CAA Members.
  • 2020: CAA Insurance led the insurance industry with rate reductions and financial relief. In April 2020, CAA Insurance was the first and only insurance company to offer a 10% rate reduction on auto and home insurance policies for the duration of a 12-month policy term.
  • 2018: Launched CAA MyPace, the first-of-its-kind, pay-as-you-go auto insurance to Ontario motorists. It already boasts more than six million members.
  • 2015: CAA Insurance Company (Ontario) becomes CAA Insurance Company. 
  • 2011: CAA asks Ontario provincial government to improve safety for roadside assistance workers and motorists through an amendment to the Slow Down, Move Over legislation.
  • 2009: Distracted driving legislation prohibiting the use of handheld devices comes into effect.
  • 2006: CAA introduces legislation to ban novice drivers from using cell phones and other portable electronic equipment while driving.
  • 2002: CAA and key stakeholders launch the Worst Roads campaign to raise awareness about Ontario’s infrastructure.
  • 1998: Battery Assist program is introduced, providing Members with on-the-spot battery assessment and replacement.
  • 1982: Ontario Motorist Insurance Company becomes CAA Insurance Company (Ontario).
  • 1970: OML is renamed to CAA. 
  • 1962: OML advocates for seat belt use in vehicles. As part of its safety campaign, CAA supplies Members with belts that meet Canadian Safety Association standards.  
  • 1961: OML reorganizes into 11 autonomous auto clubs in Ontario. CAA’s first travel agency, known as World Touring Counselors Limited, opens in Ontario.
  • 1949: Parliament passes the Trans-Canada Highway Act.
  • 1937: CAA launches the School Safety Patrol® program. Student volunteers aged 10 to 13 years from across Ontario are trained to keep their peers safe in school zones.
  • 1930: OML’s main advocacy issues include snow removal from highways, luminous warning signs, guard fences, banked turns, road markings, side paths for pedestrians, uniform traffic regulations and glaring headlights.  
  • 1927: A driver’s licence becomes mandatory with OML as one of the issuers. Speed limit increases to 35 mph in rural areas.
  • 1923: Emergency Road Service (ERS) is first introduced to Members The service, which included mechanical service and tow-ins were available for an additional $5 a year.
  • 1922: CAA urges the federal government to build a Trans-Canada Highway.
  • 1916: Canadian Automobile Federation changes its name to Canadian Automobile Association (CAA).
  • 1914: During First World War, OML provided ambulances for the armed forces. Members also pitch in by bringing their vehicles to the train stations to meet returning soldiers and drive them to their homes. Canadian Motorist Magazine is first published and is issued monthly. This magazine is the forefather of CAA Magazine. 
  • 1913: OML erects Ontario’s first wooden road signs, under the direction of Dr. Perry Doolittle. By 1937, more than 200,000 road signs are erected on Ontario highways. Canadian Automobile Federation is formed, the original name of the Federation, before changing to Canadian Automobile Association (CAA).
  • 1912: Auto clubs advocate for increased speed limits of 15 mph in urban centres and 20 mph in rural areas.
  • 1907: Toronto, Hamilton, Ottawa and Kingston Auto Clubs operate as the Ontario Motor League (OML) to represent motorists’ interests. OML’s membership includes 170 active and 56 associate Members. OML maintains Motor Vehicle Registrations for Ontario. 
  • 1906: The first legislation dealing with motor vehicles is enacted. CAA publishes the first official Road Guide of Canada.
  • 1904: First automobile race held at Exhibition Park.
  • 1903: Twenty-seven motorists gather at Queen’s Park to form the Toronto Automobile Club. Dr. Perry E. Doolittle is the first president.
    Founding members of Canada’s first advocacy group for motorists take MPPs on a ride to show it is safe to increase the speed limit from 8 mph to 10 mph.