CHALLENGE
The client needed a solution to provide a compelling offer to their customers to increase overall satisfaction and sales. Their customers were concerned in particular about warranty and roadside assistance after-purchase. Due to the fact the vehicles were not new and did not come with a warranty or roadside assistance, the client needed a comprehensive product as part of their overall sales package.

SOLUTION
The Canadian Automobile Association (CAA) is one of the largest consumer-based organizations in Canada, servicing more than six million Members. CAA offers exceptional Emergency Roadside Service, complete Automotive and Travel Services, Member savings and comprehensive Insurance Services. By providing a complimentary one-year CAA Membership to each new customer that purchased a used vehicle, customers were now covered for any type of roadside emergency.

RESULTS
The client was able to increase used vehicle sales, provide customers with peace-of-mind for any type of roadside emergency and allowed them to enjoy many CAA Member benefits, including savings at restaurants, attractions, retail stores; and on travel packages, insurance products and more. This was a compelling differentiator in a competitive marketplace.