Ottawa, May 3, 2021 – The Canadian Automobile Association (CAA) has been named the most trusted brand in Canada for the second year in a row in the annual Gustavson Brand Trust Index, released today.
CAA has been rated one of Canada’s top two most trusted brands in the index for five years running. Additionally, CAA has been in the top spot in insurance four consecutive years. This year, CAA also finished first in two sub-categories of the index: honest communication and good treatment of its customers.
“Our continued ranking as the most trusted brand in Canada is a reflection of the commitment of our thousands of associates to put the interests of our 6.5 million Members first,” said Tim Shearman, President and CEO of CAA National.
CAA Clubs are active in communities across Canada. They quickly pivoted during pandemic restrictions to offer community services, including deliveries of food and medical supplies, free roadside assistance to medical workers, and calls to housebound seniors.
“CAA is proud of our suite of services, from comprehensive insurance offerings, to travel services, one of Canada’s leading Rewards programs, and of course our exceptional emergency roadside assistance,” Shearman said. “For over a century CAA has also acted as, and will continue to act as, a voice for the travelling public on issues that range from road safety to consumer protection.”
Conducted by the Peter B. Gustavson School of Business at the University of Victoria, the seventh annual Gustavson Brand Trust Index asked more than 9,000 consumers to score 391 prominent companies and brands, across 33 industry sectors, on a range of brand value measures.
ABOUT THE GUSTAVSON BRAND INDEX
The Gustavson Brand Trust Index investigates consumer trust, the factors that affect it, the brands that succeed at it, and the brands that struggle with it. The team at the Gustavson School of Business established the index in 2015 to raise awareness of the role trust plays in the minds of consumers when making purchasing decisions. The index highlights how shared values, relationship management and customer experience influence consumer trust. It also measures the relationships between brand performance, social equity, trust and advocacy for brands in Canada. For more details and to read the full report click here.
ABOUT CAA NORTH & EAST ONTARIO
As a leader in advocacy for road safety and mobility, CAA North & East Ontario is a not-for-profit auto club which represents the interests of 310,000 members. For more than a century, CAA has collaborated with communities, police services and government to help keep drivers and their families safe while travelling on our roads. Visit here for more information, and follow us on social media: Facebook, Instagram, Twitter, LinkedIn, and YouTube.