Overview

Reporting to the Senior Marketing Manager, Travel & Rewards, the Marketing Manager, Rewards is responsible for developing and executing integrated marketing strategies that align with organizational objectives, with a focus on growing the CAA Rewards program. This includes increasing Member engagement, enhancing brand awareness, driving partner transactions, and fostering long-term loyalty. Leveraging expertise in marketing, analytics, and media optimization, the role delivers compelling campaigns across traditional and digital channels while strengthening the overall Rewards portfolio.

Working cross-functionally with internal teams and external partners, the Marketing Manager applies data-driven insights and a strong understanding of customer behaviour and market trends to continuously refine strategies and maximize performance. The role also contributes to strategic planning efforts aimed at partner acquisition and increasing Member engagement through frequent, meaningful interactions.

As a team leader, the Marketing Manager mentors and develops a team of marketing professionals, fostering collaboration, accountability, and high performance. With a strong emphasis on account management, the role sets the standard for partner relationship management—building trusted, mutually beneficial partnerships through proactive engagement, strategic planning, and ongoing performance evaluation, while elevating team capabilities in this area.

The Marketing Manager brings a proven track record in campaign execution and a deep understanding of loyalty program dynamics, including the impact of Rewards on Member engagement and retention. The role requires strong proficiency in digital marketing, customer data management, and negotiation, along with accountability for budget management and ROI optimization. Additionally, the Marketing Manager contributes to broader organizational initiatives through participation in national and regional committees, staying ahead of industry trends to identify and drive growth opportunities.

Responsibilities

Marketing Strategy and Planning:

• Help to build a road map for rewards partner acquisition, management and marketing, bringing value to existing partnerships and driving new strategic relationships; oversee external contractors.
• Develop and implement innovative marketing plans with the team, tailored to the loyalty sector.
• Create compelling marketing campaigns showcasing rewards programs.
• Utilize a mix of traditional and digital marketing channels to maximize campaign impact.
• Cultivate strong media relationships, optimize media buying, and secure prime ad placements.
• Conduct market research and competitive analysis to inform strategic decision-making.
• Develop and implement effective campaigns with the team, encouraging repeat transactions, first-time engagement, and cross selling to other partners or lines of business.

Data and Analytics:

• Leverage data to provide marketing insights to partners and to determine strategies to persuade CAA Members, especially those in high-risk categories, to engage with partners.
• Utilize data analytics to assess campaign performance, customer behavior, and market trends.

Brand Management and Partnerships:

• Ensure consistent brand messaging and positioning across all marketing materials and channels.
• Identify and foster strategic partnerships with relevant businesses and organizations.
• Establish and maintain strong partnerships with national and regional entities, with a primary focus on local partnerships.

Product Development and Compliance:

• Provide valuable marketing insights during the development of new CAA services and rewards programs.
• Ensure compliance with partner regulations and industry standards.

Budgeting:

• Help influence and manage the marketing budget, optimizing resource allocation. 
• Assist in budget management and ensure Purchase Orders are executed correctly.

Digital Marketing Tools:

• Utilize digital marketing tools such as Google Analytics, SEO and AEO tools, social media management platforms, and marketing automation platforms to enhance campaign effectiveness and measure performance.
• Stay up to date with emerging AI tools and capabilities, leveraging them to enhance marketing strategies, drive innovation and create efficiencies.

Team Management:

• Lead and mentor a team of marketing professionals, fostering a collaborative and results-oriented work environment.
• Provide guidance, support, and constructive feedback to team members, ensuring their professional growth and development.
• Delegate tasks and responsibilities effectively, managing workloads and ensuring project deadlines are met.
• Work alongside the Sr. Marketing Manager, Travel & Rewards to communicate strategy and turn strategic direction into tactical marketing with the team.

Communication and Collaboration:

• Maintain effective communication with stakeholders, including frontline staff, regarding marketing strategies and campaigns.
• Collaborate with cross-functional teams and external partners to achieve marketing objectives.
• Utilize effective influence and negotiation skills to secure partnerships and advertising opportunities.

Customer Data Management

• Be familiar with Customer Data Management (CDM) or Customer Data Experience Programs (CDXP) to leverage customer insights for personalized marketing strategies and improved customer experiences.

Requirements

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience

• Post-secondary degree or diploma in Marketing, Business, or a related field.
• Minimum 7 years of progressive marketing experience, including at least 3 years in a leadership capacity.
• Proven track record of developing and executing integrated marketing strategies that drive measurable results, including Member engagement, acquisition, and revenue growth.
• Experience within loyalty, rewards, retail, or partner-driven environments is considered an asset.
• Demonstrated experience managing external partners, agencies, and vendors.
• Experience with budget management and financial processes, including resource planning and purchase order management.

Knowledge, Skills & Abilities

• Strong strategic thinking with the ability to translate business objectives into effective marketing plans and campaigns.
• Solid understanding of customer behaviour, market trends, and competitive dynamics.
• Advanced analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to influence and build relationships across all levels of the organization.
• Strong negotiation and partnership management capabilities.
• Creative, solutions-oriented mindset with a focus on driving Member value and business growth.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.

Team Leadership

• Proven ability to lead, coach, and develop a high-performing team in a collaborative and accountable environment.
• Ability to translate strategic direction into clear, actionable plans and deliver results through others.
• Strong coaching and feedback skills to support ongoing development and performance.
• Effective at prioritization, delegation, and managing team workload to meet deadlines and business objectives.
• Committed to fostering a culture of collaboration, continuous improvement, and results.

Technical Knowledge

• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/AEO tools, social media platforms, and marketing automation systems.
• Experience working with Customer Data Management (CDM) or Customer Data Experience Platforms (CDXP) to support targeted and personalized marketing.
• Strong understanding of integrated, omnichannel marketing across both traditional and digital channels.
• Awareness of emerging technologies, including AI tools, and their application in marketing.
• Understanding of brand standards, compliance, and partner-related requirements.

Cross-Functional Collaboration

• Proven ability to build strong relationships and work effectively with cross-functional teams, including frontline operations, product, finance, and leadership.
• Experience collaborating with external partners and agencies to deliver integrated marketing initiatives.
• Strong communication skills to ensure alignment, clarity, and consistency across stakeholders.
• Ability to contribute to broader organizational initiatives, committees, and projects.
• Demonstrated ability to balance internal priorities with partner needs to drive shared outcomes.

Compensation

• Salary: $80,000 - $90,000
• 5% Annual Performance Bonus
• Health & Dental Benefits
• Pension Plan
• 3 Weeks Vacation
• CAA Membership

Employment is contingent on a successful Criminal Background Check and references.

Job applicants who have disabilities shall be provided with reasonable accommodation throughout the recruiting process