CHALLENGE
The client was looking to provide roadside coverage to their employees, who drive to service their patients. The staff indicated that they were concerned about their personal vehicle's roadside coverage, if it was no longer under warranty. The client therefore needed a strategy to ensure that their employees were not stranded on the road, on route to taking care of patients.

SOLUTION
The Canadian Automobile Association (CAA) is one of the largest consumer-based organizations in Canada, servicing more than six million Members. CAA offers exceptional Emergency Roadside Service, complete Automotive and Travel Services, Member savings and comprehensive Insurance Services. By providing a complimentary one-year CAA Membership to each employee that travels in the service of their work, they were now covered for any type of roadside emergency.

RESULTS
The client was able to provide their staff with the peace-of-mind for any type of roadside emergency when traveling for work. It also allowed them to enjoy many CAA Member benefits, including savings at restaurants, attractions, and retail stores; and on travel packages, insurance products, and more. The partnership was a successful part of the client's retention and recognition strategy supporting their employees.